Which brand do you remember the most in a particular segment? Let’s say chocolates! Do you remember the one that came into the market a few years back but did not prove its presence? No, you actually remember the ones that managed become visible all over the place during Valentine’s or Christmas. Don’t you think that you managed to know the chocolate because it engaged in continuous promotions? Yes, promotions make all the difference in the world when it comes making the brand visible. You tend to remember the car brand that is either known via word of mouth, has succeeded in capturing your eyes via promotions, or has managed to earn a name. Either ways brand building is the only way a brand can be visible to the eyes of its consumers.
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